cat-right
It is not difficult to comprehend Payday loans Why would I need a payday loan

Do Top Rankings in Search Engines Guarantee High Traffic and Conversion? Heck No!

Do Top Rankings in Search Engines Guarantee High Traffic and Conversion? Heck No!
We aren’t surprised at all that more and more Kenya companies and individuals are getting to us for seo services. It has been slowly, but eventually more firms & small businesses are realizing the enormous potential of internet marketing. It also dawning on them how online marketing can turn out to be frustrating when done like traditional/conventional marketing. It’s then that they seek internet marketing consultants...
Read More

Kenya Businesses: Are They Really Doing or Trying Internet Marketing?

Kenya Businesses: Are They Really Doing or Trying Internet Marketing?
Use of internet as one of the marketing tools is gradually becoming popular with local companies. The shift in marketing model is, however, making some traditional marketers, very uncomfortable. And this is for one reason- they just don’t want to change! And neither are they willing to learn how online marketing works. Am in no way implying conventional marketing methods are no longer effective.  In fact, I strongly...
Read More

Looking for Internet marketing Consultants? 3 things you should ask.

Looking for Internet marketing Consultants? 3 things you should ask.
Online marketing consultation is gradually becoming a big business in Kenya. Big brands, medium and small companies are embracing this fast growing marketing channel. Promoting your services/products on the Internet, to be honest, requires a completely different approach from offline marketing. The interaction between you and your customers/prospects is via your website, no direct contact. It’s from what they see, read and...
Read More

Internet Marketing Options for Kenya Small Businesses

Internet Marketing Options for Kenya Small Businesses
Internet has indeed opened a completely new avenue for businesses- SMES and large corporations.  However, just like in offline marketing, small and medium businesses should choose internet marketing tools that fit within their little budget, are sustainable and effective. When it comes to budget, your small biz can’t compete with big brands; choosing the right internet marketing companies can be a very wise investment. You...
Read More

Top 3 reasons why Kenyan businesses must embrace internet marketing in 2011

Top 3 reasons why Kenyan businesses must embrace internet marketing in 2011
The growth of online marketing in the country has been tremendous in the last few years. And 2010 marked the entrance of significant number small and medium sized companies in this digital marketing.  Though there are many internet marketing options, local businesses seem to embrace Face book ads and Google (Adwords) more. There are of course reasons behind popularity of these two methods; one being that the high use of...
Read More

Are Kenya businesses doing online marketing on ROI basis?

Are Kenya businesses doing online marketing on ROI basis?
Internet continues to gradually change the Kenyan marketing landscape. With more and more companies getting online to reach their potential customers, online based marketing and advertising is no doubt getting bigger. Local small and medium sized firms seem to realize that internet somehow offer ‘fair playground’ when competing with big and established brands. Google Adwords and Facebook Ads are currently the two most...
Read More

Tips to optimize Google Adwords campaigns

Tips to optimize Google Adwords campaigns
Many Kenyan businesses, both small and big have strongly embraced search engine marketing to reach their customers. This form of internet marketing can be very effective and efficient in reaching target audience if well managed. Unfortunately the opposite can also happen. A company can end up wasting so many resources, by getting the wrong people to website, or by not converting visitors into customers. It’s a fact that...
Read More

Using Social networking sites for marketing? Pros and cons

Using Social networking sites for marketing? Pros and cons
It’s always very important to evaluate the bad and good side of every medium you are using in marketing your business. And just like every promotional tool, social sites have both advantages and disadvantages. It’s no secret that the social sites- FaceBook, Twitter, YouTube, Linked In- are very powerful channels to reach your customers. But before investing in these social sites, it’s always wise to examine deeply and...
Read More